Search Engine Optimization is an amazing activity to enhance the quantity as well as quality of the website traffic and patronage, with the help of organic search engine results. Here is an example of the writer who wrote an article that appeared on the first page of google but after two years, the rankings fell because the better articles were published on the same topic which in turn brought the article on page two. At this point, the writer paid to focus on the SEO that helped him to improve the ranking and bring the article back to the first page.
There are several ways through which SEO can be used to rank website and improve the business which includes:
- Alignment of Content with Search Intent:
Search query and search intent are interlinked with one another. The main priority of Google is to understand and give satisfaction to search intent. Pages that appear on the first page of Google go through Google’s litmus test on search intent. Search engines have four types which include informational, navigational, commercial, and transactional. So, it is very important to create content that aligns with the search intent of the target audience.
- Captivating Title and Description:
The title should be attractive because if it is boring then visitors will lose interest and never stay on the page. Moreover, it is considered as clickable headlines that highlight main search outcomes and holds great importance from an SEO viewpoint. Several points should be kept in mind while making the title and that is
- Include target keywords.
- The title should match the search intent.
- Avoid the creation of the repetitive title
- The title should be descriptive but to the point
On the other side, meta descriptions do not throw a direct impact on search rankings, but they can affect the click-through rates. It boosts the interest of the user towards the product with the help of a summary of the specific product.
Ø Include Keywords:
URL structure has significant importance in SEO but sometimes it is ignored. A perfect URL structure gives the idea about the destination page to the users and search engines. Moreover, it is important to use short URLs and keyword-rich URLs.
Ø Optimization of Images:
Images hold significant importance as it improves the experience of invitees on the site. While making a business website, there is a great need to allocate some time to choosing the precise images as it enhances different blogs, product sheets, and many other pages. But do you invest the proper time in the image’s optimization on the website? If No, then try to do it because image optimization can contribute to a website’s overall SEO and lift the organic traffic. The following things should be kept in mind during the optimization of images
- Pick the precise file format
- Compress images
- Show Alt text for images
Ø Use Internal Linking:
The addition of internal links from top-ranking pages on the business’s websites works well to gain traffic. Moreover, Internal links play a vital role in a website’s ranking because it establishes an information hierarchy for the website.
Successful Businesses That Used SEO:
- Tourism Industry:
Maldive Traveller isa tourism company that faced a lot of issues with the online strategy and the digital marketing was not going well in the way it should be. So, they reached the amazing SEO company Fabit Technologies that is known as the master of the internet and bring various solutions for their clients. In the Maldive Traveller case, they did the following things
- Detailed research on company’s background and ventures
- Improve the website content
- Extensive keyword research
These new strategies showed passive results by improving the number of visitors per day which in turn enhanced brand awareness. Moreover, the number of visitors per day rose by 40%.
- Commerce Industry:
Complete Plumbing Source was going through great issues with the eCommerce site that they made for the diversification of their services so they asked the great SEO company, TKG, for help to transform their idea into a reality. TKG’s SEO experts did the following
- Made a user-friendly website
- In-depth research on keywords
- Did the internal and external linking
As a result of that, Complete Plumbing Source’s products sales had increased by 2000% in just two years.
Conclusion:
In the end, we can conclude that SEO is an effective tool that brings the sales graph of business from low to high. Businesses should use this as it improves the ranking of the website, increases the number of visitors, and gives prominent sales growth.