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(i) Building of An Email List : Emails are sent not to the streets but to email addresses or email inboxes. You need to compile a list of the email addresses of your potential or actual customers before embarking on an email marketing campaign. You can build this list by just putting a form or …

EMAIL MARKETING AS AN ESSENTIAL ELEMENT FOR BUSINESS GROWTH Read More »

Lets start this write up by looking at a working definition of digital marketing. The word marketing can be defined for working purposes as the collective processes, assets, transactions and activities involved in presenting products,  goods and services in such a way that they are desirable and acceptable. The word digital here does not refer …

8 OUTSTANDING BENEFITS OF DIGITAL MARKETING FOR COMPANIES, BUSINESS OWNERS AND CONSUMERS. Read More »