6 Keys to Designing a Successful Email Marketing Campaign

The endorsement of products and services through email while making relationships with potential and actual clients is known as email marketing. Here is an example of Nike who sends the email for the marketing of their products. In the email, they mentioned the specialties of the products, discounts, and many other offers that attract the consumers. The Nike email is based on amazing photography and segmentation which means there are two separate sections that are present in the mail for males and females.

Steps:

There are several steps involved in the designing of successful email marketing campaigns which includes:

• Define the Goals:

Before starting the email marketing campaigns, goals must be defined first because it determines what the business wants from their email marketing campaign. Goals play a vital role as it helps businesses to pay proper attention to various phases of their campaign. The main goals of email marketing are as follows 

• Enhances brand awareness.
• Bring increment in the sales graph.
• Gain new clients.
• Increase brand trustworthiness.
• Gain traffic on the website.
• Segmenting subscribers.

• Create Organic Email List:

The creation of an organic email list holds significant importance in an email marketing campaign. Many marketers buy email lists just because it needs less effort, helps to reach out to more people in a shorter period. So people should make sure that the email list is real. Other than this, a business should send an email to a target audience who show interest in their products or services.

• Segmentation of Email Lists:

Segmentation has great importance because it tells who are the clients and how the business can target them. After the making email list, make a different section based on the following parameters.

• Lifecycle stages of users
• Demographics 
• Actions and engagement of clients
• Buying rate

Email list segmentation makes email marketing campaign strategy systematized and effective. Segmentation does not promote generic emails but it gives a chance to various business to add a personalization element in their emails.

• Convincing Subject Lines:

Compelling subject lines bring the business to the next level. Moreover, it is crucial for email marketing campaigns as it directly affects the open rate. When a consumer receives the business email they see the subject line first, so it should be convincing that it can grab their attention. The subject lines must be created by keeping these points in mind:   

• Subject lines must be concise.
• Avoid the addition of phrases like “Free” and “Earn Money” .
• Phrase your subject lines in question form as it sounds more conversational.

• Perfect Tone and Timing:

Content is one of the main pillars of the email marketing campaign so its quality should not be compromised at all. Businesses must add highlighted call-to-action buttons so that users can take action in a fast manner. Other than this, there is no specific time to send emails. Timings relate to the target audience so check different times and open rates and then pick up the perfect time to send emails.

• Use Striking Layout:

If the businesses have an attractive email design, then they can go a long way in gaining a large number of clients. It’s some times underrated but still has a great role in making email marketing strategy successful. There are some tips to design the email templates which includes:

• Use sufficient white space.
• Sentences must be concise.
• Images should not be inserted excessively. 
• Add various links and buttons that connect with social media.
• Write complete contact details. 

• A/B Testing of Emails:

A/B testing proves helpful in creating a successful email marketing campaign as it offers valuable insights which in turn give the effective results. For A/B testing, people should formulate different email templates before sending them to the consumers. Testing includes the subject outlines, layout, and email content. With the help of A/B testing, business grabs the chance to know that which email templates are performing well.

Let’s Wrap it up:

We can now conclude that marketers and business owners should carefully apply the methods and procedures suggested in this piece as they embark on their email marketing campaigns.  Email marketing is highly recommended because it’s the easiest and cost-effective way to gather a wide range of customers. It permits the businesses to show their leads in a personal manner by seeing their demographics, interests, connections with their brand.